Below you will find up-to-date technical specifications, standards, and guidelines for the delivery of all digital web, email, video, and mobile advertising content across our HMP Digital properties.
Below are the specifications for web display placements.
|PROFILE||LEADERBOARD||MEDIUM SQUARE||SKYSCRAPER||MOBILE MEDIUM SQUARE||MOBILE FLOATER|
|DIMENSIONS||728x90||300x250||160x600||300x250||300x50 / 320x50|
|MAXIMUM INITIAL LOAD||200 KB||200 KB||200 KB||200 KB||200 KB|
|MAXIMUM FULL LOAD||300 KB||300 KB||300 KB||300 KB||300 KB|
|VIDEO ALLOWED||Yes (When Expanded)||Yes (When Expanded)||Yes (When Expanded)||No||No|
|SOUND ALLOWED||Yes (On Click)||Yes (On Click)||Yes (On Click)||No||No|
|MAXIMUM ANIMATION TIME||15 Seconds (1 Loop)||15 Seconds (1 Loop)||15 Seconds (1 Loop)||N/A||N/A|
|FRAMES PER SECOND||24 FPS||24 FPS||24 FPS||N/A||N/A|
|FILE TYPE||JPG, PNG, GIF, HTML5*||JPG, PNG, GIF, HTML5*||JPG, PNG, GIF, HTML5*||JPG, PNG, GIF, HTML5*||JPG, PNG, GIF, HTML5*|
|SUPPORTED THIRD-PARTY AUTHENTICATION SERVICES*||DCM, Comscore, DoubleVerify (Monitoring Only), and IAS||DCM, Comscore, DoubleVerify (Monitoring Only), and IAS||DCM, Comscore, DoubleVerify (Monitoring Only), and IAS||DCM, Comscore, DoubleVerify (Monitoring Only), and IAS||DCM, Comscore, DoubleVerify (Monitoring Only), and IAS|
Asset Handoff: Please provide all assets 10 days prior to campaign launch for adequate testing time.
Audio Initiation: Must be user initiated (On Click: mute/unmute) Default state mute.
Video: 15 second maximum length (Unlimited user-initated). 1.1 MB additional file size allowed for host-initated video. Play, Pause, Mute required.
Video Creative with in-banner video must be third-party served. Auto-play video must utilize a polite download and must not exceed 30 seconds and 1.1MB. Auto-play video cannot be served via YouTube player. User-initiated video must not exceed 10MB. Video files must include "Play", "Pause", and "Mute" functions at minimum. Audio must be user-initiated only on click.
Expandable Units: "Close" or "X" on expanded panel and "expand" on collapsed panel. Minimum font size (8pt) 11px - 16(21px). Retract either click to close/expand or enable mouse-off retraction.
HTTPS Compability: All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS). Any creative that is not fully secure will be sent back for revisions.
Third-Party Tags: Must be In-house or approved third-party vendor.
Third-Party Authentication Services: Other services are supported. Please inquire with your sales representative to learn more.
If sending an HTML 5 zip file, please make sure CLICKLINK tags are implemented. For guidance, please refer to our ad server documentation.
HTML5 provides introduces new options for developing ads. The IAB has developed "HTML5 for Digital Advertising" ( http://www.iab.net/html5) to help ad designers provide ads in HTML5 unit that will perform more successfully across the display advertising ecosystem. Please review this document and adopt its recommendations to help improve HTML5 ad performance in the industry.
|PROFILE||ENEWSLETTER LEADERBOARD||ENEWSLETTER SQUARE|
|NUMBER OF AVAILABLE PLACEMENTS||2||1|
|MAXIMUM FILE SIZE||256 KB||256 KB|
|FILE TYPE||JPG, PNG||JPG, PNG|
Please Note: Sponsored eNewsletters require an individual 1x1 tracking placement for the top, middle, and bottom placements. Our eNewsletters consist of two 728x90 placements and one 300x250 placement.
|SCRIPT COMPLEXITY||SUPPORTED FORMATS||DIMENSIONS||FILE SIZE LIMIT||VIDEO FORMAT||HOSTING|
|MAXIMUM CHARACTERS||LINK CAPABILITY||SCROLL||IMAGES|
Below are guidelines for best practices for custom email/eBlast deployments. Please review this guide when developing and designing an email deployment.